The Invasion of the American Method... REAL ESTATE ON STAGE
Author: Hungarian Press
Publisher: Real Estate and Investment
In 1975, an American lady, Barb Schwarz, trademarked a new method
of selling real estate. And since then-no mistake-450,000 real estate
agents learned and applied this method in the United States.
This method in 17 years reached almost ½ a million people
to cause them to examine small details and objects that we normally
wouldn't think was important. The Method is looking for the details,
and we know that sometimes the devil is in the details.
This is why Barb Schwarz calls it "Staging" because her
opinion says that we have to put real estate on the stage like a
director does in the theatre. Besides other things, she thinks it
is very important before showing it to the potential buyer, to take
away things, and clean from it everything that is attached to the
seller. The potential buyer shouldn't step into an aura that is
full of the personality of the seller, but can imagine the personality,
taste and individuality of their own in their future home. So they
can see a neutral space where they can imagine their belongings
and their taste and how they imagine it. This subject and similar
details and questions of the method that was trademarked, has been
learned by not only real estate agents, but also builders and the
general public who want to know how to sell their properties for
more money and in a shorter amount of time.
The real estate market in Hungary is reaching the level when the
details are getting more important and are having more of an impact
on the sales price. In the long run this is why we can imagine the
Hungarian Real Estate agents applying this training that has been
so affective on the American Continent.
In the near future, those interested, will have a chance to learn
Barb Schwarz Method. Istvan Sonkoly, a fellow countryman and his
wife, who live in California, will have a four hour free training
in the Hungarian's World Associations Headquarter Building on May
30. Everyone interested in having a taste of this method and thinks
that this is also applicable in Hungary, can go to the two day training
on June 7th & 8th. Naturally this training is not free but those
that come to the previous introduction and believe that this American
lady's method can help them sell their house faster and for more
money, will find this training valuable.